OVER 2 YEARS AGO • 6 MIN READ

Free Zap & Airtable Base to automatically save in your Centralised Marketing System

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A community for founders who want to scale without self-sacrifice.​​ Where we talk honestly about leadership, systems, sustainability, and what it really takes to run a business that doesn’t run you.​ Here’s what you can expect from me moving forward: ✔ Stories and insights from inside OBM Associates & Root & Scale ✔ What’s working (and what’s not) in real, scaling businesses ✔ Tactical support grounded in clarity, confidence and operational intelligence ✔ How operations as we know it is changing forever with AI, and what that means for your business and your next move!

Happy Monday Reader

As the festive lights start to twinkle, it's that bittersweet time when we're trying to slow down but end up busier than ever! Who can relate?

My weekly objectives email has just gone out to clients to ensure we're all about wrapping up those final tasks before the holidays.

With the holiday cheer just around the corner, I, too, find myself whirling through a flurry of tasks, eager to tie up all those loose ends before stepping into the festive break.

But come Wednesday, I'm switching off for the year. It's time for some well-deserved downtime with my husband before the Christmas chaos kicks in, and we fly out to France for the New Year!

So, let's make these last few days really count! Here's what I'm sharing in our last Monday Musings of 2023.

  • Free Airtable Base and Zap to automate your content collection
  • The final 6 gifts of the business puzzle
  • Iconic Dinner with Katie Julia in the Cotswolds
  • Christmas Festivities

As we approach Christmas, our Instagram and LinkedIn series "Unwrapping Success: 12 Gifts to Elevate Your Business" continues to deliver daily insights that you're all loving to piece together the business puzzle.

Following the interest in last week's 'Centralised Marketing System' gift, I have two additional freebies to help streamline your marketing if you don't have a marketing hub to store your content:

  1. Start with Airtable: If you don't have one already, sign up for a free Airtable account. It's an incredible tool for organising your content.
  2. Download My Custom Airtable Base: Enhance your organisation with my specially designed Airtable base.
  3. Use This Free Zapier Zap: Set up this simple automation: “Whenever a new Instagram post is created, a record is automatically added to your Airtable base.” It's a time-saver that keeps your content in one place for repurposing later.

These tools aren't just about saving time; they're about holding your business and supporting it for the future!

Here's a recap of the final 6 gifts - you're getting the 12th gift ahead of everyone else for being on my email list!

🎁 Day 7 - Visioning, Strategy, and Action Planning: Before you consider a business overhaul, pause and plan. Action Point: Think about the areas in your business needing a refresh and note them down. Let's strategise together for a thriving 2024.

🎁 Day 8 - The Art of Building a Funnel: Your business's growth demands a shift from spontaneous to strategic marketing. Action Point: Jot down the stages of your customer journey and brainstorm content ideas for each stage.

🎁 Day 9 - Launch Timing Mastery: The secret sauce to a successful launch lies in its timing. Action Point: Assess your market, check your resources, and plan a soft launch to test the waters.

🎁 Day 10 - Crafting a Stellar Client Experience: Elevate how your clients feel throughout their journey with you. Action Point: Implement one new personal touch in your client communication this week, like a personalised email or a special check-in.

🎁 Day 11 - Protecting Time and Energy: Your time and energy are invaluable; guard them fiercely. Action Point: Apply the Eliminate, Delegate, Delete method to your current task list. What can you streamline or hand off?

🎁 Day 12 - Intangible Benefits of an OBM: In the final puzzle piece of "Unwrapping Success: 12 Gifts to Elevate Your Business," OBM Associates® emphasises the intangible benefits of our partnerships. Beyond task management, our approach focuses on trust, shared responsibilities, and collective expertise, aiming to bring a cohesive vision to life. The relationships build trust and confidence, positively impact team morale and business synergy, and offer personal growth support, creating an environment where both businesses and individuals can flourish. Action Point: Reflect on the areas where you need strategic support and envision how an OBM could fill those gaps.

As we step closer to 2024, these insights are powerful reminders of the various aspects we can fine-tune in our businesses for a more prosperous and balanced year.

If this sounds like something you need support with, you can book in for a strategy session next year and still get my 2023 rate.

Let’s make 2024 YOUR YEAR!

**Offer only valid up until 31st Dec 2023.**


Last week, I had the honour of supporting my long-term client and friend, Katie Julia, during the ICONIC Dinner celebration in the Cotswolds.

Yes, I landed back from Amsterdam the evening before. Yes, I drove down to the Cotswolds at 9am the next morning to check in to a gorgeous countryside pub before hopping on a strategy call for my own business! It was an intentional decision to book myself back-to-back due to the importance of the event for Katie, meet the team in person and wear my own inner icon dress! I can't wait to share more photos once the team has edited them.

Katie's pioneering approach in the wedding industry, emphasising collaboration over competition, united influential women and artists under her mentorship and partners in her industry to welcome the incoming 2024 iconic mentees.

The Iconic mentorship program holds a special place in my heart, as this program brought us together when a friend of mine invested in Iconic, who then recommended me to support Katie's growing business... you could say the rest is history!

Katie has played an instrumental role in guiding me towards embracing my inner icon, following my own desires, and building a life that is less ordinary and independent of external influences.

The Iconic Dinner is a significant milestone and testament to Katie's business vision, and I am SO proud to see the achievement of this.


The Christmas festivities have officially kicked off as we had a wholesome weekend celebrating in Manchester with friends, first sharing the most amazing Indian food at Dishoom and drinks at the Christmas markets.

I'm excited for more festivities this week. It's not Christmas until I've had a cheesy sausage, so we're heading back to another Christmas market, looking for a show, taking a snowboarding or skiing lesson (I'm undecided whether to switch to skiing for our trip to France this new year) and watching a brass band in Sheffield.

We're staying at home on Christmas Eve with nibbles, films and maximum chills!


This is our final Monday Musings email of 2023! We'll be back on Monday, 15th January, as I'll be focusing on client annual strategy sessions the first week back. I prefer to encourage a break in December for unwinding rather than strategising. I find post-Christmas a more suitable time, feeling refreshed and ready for meaningful goal-setting without succumbing to the New Year chaos.

I hope you have the most wonderful Christmas and Happy New Year! I'm excited to be back next year with a fresh perspective and focus and share with you my thoughts, musings and experiences, as always.

Much love,

Lauren x

P.S Ready to partner with an expert in your business, share the load and gain back your time and life, get in touch here to work with me and my team. Or hit reply on this email!


I hope you found resonance in this week's Monday Musings?

Although my personal journaling routine could easily fill your entire week, I genuinely enjoy sharing these conscious reflections to connect with others on similar paths and promote the normalisation of our shared experiences. If you feel compelled to share your thoughts and experiences, I want you to know that my inbox is always open. This is a safe space; I reply to every email with empathy.


WORK WITH US

If you’re looking to work with me and my team in your business get in touch here! Or hit reply on this email! We offer a variety of services to support you on your business journey.

OBM Associates: Collaborate with me and my team to establish your ideal infrastructure for efficient business management. Our aim is to aid in your growth and scaling while our partnership thrives. We contribute to your success by consistently refining operations, offering leadership for your team, and ensuring the seamless execution of projects while saving you TIME, MONEY and ENERGY

Digital Transformations: If you're looking for a one-off system build, we specialise in Dubsado, ClickUp, and Asana! Our expertise lies in creating essential foundational systems that allow your business to scale effortlessly and team execute confidently. Ideal for thriving entrepreneurs on the brink of burnout without any systems in place. Work smarter, not harder. We'll help you get digitally organised and trained with foundational systems that deliver a solid ROI. If you're working without a team, we'll assist in identifying necessary roles within your business and finding the right people for those seats.

On-Demand Power Sessions: Get me on-demand for a 90-minute power session to strategise and execute your business vision. Together, we'll delve deep into your business, identify gaps, and create a roadmap for taking immediate action.

Whether you're seeking a long-term partnership or a one-time solution, we're here to collaborate and help you achieve your business goals - get in touch here!


You can check out all our blogs on the website HERE.


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A community for founders who want to scale without self-sacrifice.​​ Where we talk honestly about leadership, systems, sustainability, and what it really takes to run a business that doesn’t run you.​ Here’s what you can expect from me moving forward: ✔ Stories and insights from inside OBM Associates & Root & Scale ✔ What’s working (and what’s not) in real, scaling businesses ✔ Tactical support grounded in clarity, confidence and operational intelligence ✔ How operations as we know it is changing forever with AI, and what that means for your business and your next move!